Know Where You're Going... And How To Get There
Persuasive speaking is all about achieving a specific outcome. It's aimed at getting an audience to take certain action. But to succeed, you must first either change their attitudes and beliefs, or reinforce attitudes and beliefs they already hold. You begin by planning and preparing. And by focusing clearly on the outcome you want to achieve and the means to achieve it.
Know Your Audience
You can't persuade your listeners if you don't know much about them. Knowing your listeners helps you to shape your message in a way that's most likely to gain their acceptance. That's especially important when your goal is to persuade, and not simply to inform, your audience.
Build The Best Argument
You've identified your objective and completed your audience analysis. Now you're ready to begin structuring your talk. What argument will best lead you to the outcome you want?
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Quotable quotes for whatever purpose.
Tell Us...We're Listening
What other tips would most help you in preparing and delivering effective, successful presentations? What would you like to know about becoming a more effective communicator? Tell Us. We'll be happy to address your answers in future issues of The Total Communicator.