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Communication Strategy

How To Turn A Written Report Into A First-Class Presentation
Congratulations! Your team has just completed its crowning achievement: a book-length report on just about every phase of your unit's operations. And you've been tapped to deliver the report to a blue-chip audience of senior managers. As the panic builds, you ask, "Why me? And how on earth can I possibly take so many pages of mind-numbing data and somehow transform it all into a clear, compelling, oral presentation?" It can be done-and here, we show you how.

What Is It About Storytelling That Helps Bring A Presentation Alive?
Stories work and stories have value because they help us understand. Through stories, facts and raw data gain meaning. Stories are how we best learn and visualize information. They simplify and clarify even the most complex information. They can hook an audience with emotion. What's more, stories help people remember what they've heard.

Persuasive presentations: Know Where You're Going... And How To Get There
Persuasive speaking is all about achieving a specific outcome. It's aimed at getting an audience to take certain action. But to succeed, you must first either change their attitudes and beliefs or reinforce attitudes and beliefs they already hold.

Audience Analysis: Know Your Audience
You can't persuade your listeners if you don't know much about them. Knowing your listeners helps you to shape your message in a way that's most likely to gain their acceptance.

Facing the Hostile Audience: You Can Run, But You Can't Hide. So What Should You Do?
For many presenters, the hostile audience is right up there with stage fright as their worst nightmare. But just as it is with stage fright, there are ways to deal with the problem audience.

A Funny Thing Happened on My Way to This Meeting
Humor in presentations isn't always a laughing matter. How do you know when it will work—and when it won't? Should you use humor at all?.

What to Know When You're Speaking to an International Audience
What works in one culture doesn't always work in another. Follow these tips to make your presentation a success.

You Talkin' to Me?
Know Your Audience: And What It Takes to Persuade, Inspire and Motivate Them
You can't succeed at presenting if you're not talking to your audience - to their needs and interests. Audience analysis is step one on the way to a successful presentation. But where do you begin?

Making the "Un-Presentation"
Beware: That "Meeting" or "Informal Chat" Could Be a Presentation in Disguise
It happens every day. The unsuspecting mark gets a request to "talk" at a meeting. It sounds informal, but it isn't. Every word, every gesture, every answer to every question will be under "formal" scrutiny. To dodge this hoax, learn the warning signs-and be ready with a few tricks of your own. Here are some of the ways you may be led down this path-and some tips on turning things to your advantage.

Anticipation: Building Up to Peak Performance
When you're presenting and the stakes are high, you need to be at your best. You can leave it to chance -- or you can take steps to prepare yourself for that big moment. Here are some tips to help guarantee you'll be ready when your turn comes.

Speech or Presentation? Knowing the Difference
Knowing when to make a speech and when to make a presentation may be more important than you think.

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